It's all about the hits and clicks with AdWords. This is by far the most popular tool in advertising. There are many blogs and forums that teach a marketer how to use this tool. There are even online companies that advertise on teaching you how to use AdWords to your advantage for a minimal fee. But you don't need to employ an advertising guru to teach you how to use AdWords. Here are secrets that are worth knowing when marketing your business.
1. Use the test feature
AdWords allow you to run two ads at the same time. You do not need to change the entire ad, just the first line or the second line. Run it at the same time and see which gets the most clicks. This way, you'll know which approach works better and you can continue advertising on that approach.
2. Have excellent ad copy
Having a great ad copy can make or break your company. This is the real deal maker. You need to write something that would drive your customers in. To do this, you must offer them something that they can't resist. Know your niche well; know how to push their buttons. Write something that would interest them and compel them to take action.
3. Use keywords in the ads
This has become a cliché - a tireless reminder to use your keywords properly. But keywords really work and have its purpose in the advertising world. AdWords is all about relevancy. With relevant keywords, your ad will be place and positioned properly for more visibility. Make sure that your ads, keywords, landing page and your company are connected with each other.
Fabian Tan is a well-known Internet Marketing expert and the author of the popular 45-page Report:
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