Writing a convincing copy that generates clicks using Google AdWords is the key to successful pay per click advertising. Yet writing ads can sometimes prove to be an elusive skill. Here are power tips for writing strong, magnetic ads that will definitely increase your click through rates:
1. Relevant Ads
There is nothing more frustrating than searching for keywords and then finding out that the landing page is not even near relevant to the keyword. People feel cheated, manipulated and misled by these ads. Your ads must be connected to your keywords, as well as your landing pages. AdWords is all about relevancy. Get this trick right and you'll have high click through rates.
2. Include A Feature or A Benefit
Include a key feature or a major benefit of your product. This can be placed in the first line or second line of your ads This will definitely catch the eyes of your niche market, especially if what you are offering is a solution to their problem. Your ad should really speak to your target market's problems and needs. Just make sure that you can deliver whatever it was you were advertising.
3. Include Call To Action
A Call to Action will dramatically increase the response of the consumers. Telling them to act now and that results will follow is a good convincing strategy. You often hear TV shopping network advertise -- "50% for the first 100 callers". Though, everyone knows that even if you're the 101st caller you'd still get the discount, this gives the consumers a sense of need to act.
Fabian Tan is a well-known Internet Marketing expert and the author of the popular 45-page Report:
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